Friday, 25 March 2011

Oddbins on the skids!

BREAKING NEWS: Oddbins The high street wine giant has gone into administration!

Once the Wine darling of the high street. Oddbins has struggled in recent years to regain its position as the UK’s top independent.

The company was purchased in 2008 by UK based company Ex Cellar from French giant Castel. Castel's steward ship of Oddbins was widely regarded as a disaster and hopes were high when it came back into UK hands.

Here is how it was reported in Independent Retail news by: Rosie Davenport 4th August 2008

The Oddbins chain has been sold to specialist wine and food retailer Ex Cellar for an undisclosed sum in a surprise deal announced today. Ex Cellar was founded in 1999 by Henry Young and Simon Baile, the son of former Oddbins managing director Nick Baile, who headed up the company in 1973.

Currently, Ex Cellar has two retail outlets in Ashstead and Paris.

The Oddbins senior management team, including Ayo Akintola, HR Director, will remain in their positions. Previous managing director and deputy managing director, Fabrice Bidault and Eudes Morgan, will be replaced by Young as chairman and Baile as managing director.

Baile said: “This is an exciting opportunity for us – Oddbins is a renowned name on the British high street. Our retail background and my knowledge of what used to make Oddbins great will help drive the passion and innovation back into this business. There will be a short period during which we review the current structure and develop plans for the future. This is a cash positive business with plenty of stock, great locations throughout the UK and passionate staff.”

Reading that you have to ask yourselves what the hell happened?

But safe to say, that in the last few years ‘Every wine that has been bought in a UK supermarket is a bottle of wine that has NOT been bought from Oddbins!

Just goes to show that ‘Success is a journey. Not a destination.

Who’s next?

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