Let's talk wine! Eighty percent of all wine sold in the High Street and Supermarkets is sold on promotion - a staggering statistic. It means that eighty per cent of people now buy their wine purely on price. If it’s cheap enough and they recognise the grape variety they will buy it. The Wine Word will try and prove that there's more to wine than your local supermarket, booze cruise or wine promotion. Let's talk wine!