Monday, 19 May 2008

India set to shine in the world of wine

The London International Wine Fair opens in London this week and some of the more unusual brands on display are from India.

Industry experts are predicting that India will emerge as one of the largest wine producers in the world in the next fifty years.

Some of the Indian brands to be showcased at the fair include Marquise De Pompadour, Tiger Hill, Indage Reserve, Chantilli, Riviera, Ivy and Omar Khayyam.

Most of their technology and advice is from Europe, Indian winemakers are now promoting themselves in a big way to catch the attention of the rest of the world. Though India offers an ideal climate for winemaking and Indian wines have also won many prizes abroad, the biggest challenge for their industry is to make wine lovers around the world comfortable with the Made in India tag.

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