Tuesday 13 May 2008

China will be leading wine producer by 2058

China will come to the fore in the next half-century and emerge as the leading wine producing country. This is according to a new document out from Berry Bros & Rudd entitled 'The Future of Wine Report'.

Two significant areas are set for change in the next fifty years, it says. Firstly, the rise of wine brands will lead to massive changes in the marketing and packaging of wine products and secondly New World wine countries will see radical changes as climate change sets in.
China especially (currently the world's sixth largest wine producer and number four in terms of area under vine) will come to prominence as the leading producer by 2058.

The report says Cabernets and Chardonnays, in particular, will be in demand.

Alun Griffiths MW said: "China has the vineyards, but not the technical expertise, however, if good people from wine producing countries think there is opportunity to make wine in China, they will go there and invest."

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